Indian Bank partners with Max Bupa to serve their customers

Indian Bank partners with Max Bupa to serve their customers

Max Bupa, a health insurance company, has announced a bancassurance corporate agency agreement with the state-owned Indian Bank. The partnership will further strengthen Max Bupa’s footprint in the Southern market. The agreement aims to offer a wide range of products and services to the customers.

  • Under the agreement, the health insurance company will provide comprehensive health insurance solutions and services to over 40 million customers of Indian Bank spread across 2800 branch network. The service will be provided through a slew of digital touchpoints.
  • The company's offerings will include both retail and group health insurance products besides Indemnity and Fixed Benefit products.
  • For this partnership, Max Bupa company has designed a digital ecosystem for Indian Bank customers that aimed to enhance their overall experience and avail health insurance solutions at their convenience.
  • It will also install Infinity, a proprietary digital platform which integrates with the bank’s systems. Infinity will provide a seamless buying journey for all the bank’s customers.
  • Also, Max Bupa’s digital seller application InstaInsure will allow Indian Bank to sell Max Bupa products securely through handheld devices with the aid of a streamlined and interactive support system. InstaInsure makes the health insurance journey further simplified.

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